Because your skincare routine should be simple.

Shelves full of jars. Ten-step routines. Products that promise everything and leave you more confused. We were tired of it too, so we went back to the basics. Back to 101.

SKIN101 is the simple daily routine every girl needs. Four steps, one product for each:

Cleanse — Jelly Cleanser washes away the day without leaving your skin tight or dry.
Moisturize — Rich Cream keeps your skin soft, calm and hydrated.
Protect — SPF 50, the step you never skip. No white cast, just smooth skin.
Glow — Body Glow for nights out, weddings, and every moment you want to shine. Finish with a spritz of Perfume Mist, six scents that last up to 6 hours.


Made in Egypt, for life in Egypt: rushed mornings, strong sun all year round, and skin that needs to keep up. No fillers, no gimmicks, nothing you don't need.

Skincare, simplified. This is SKIN101.